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Apple’s recent debut of the highly anticipated 15-inch MacBook Air has hit a roadblock, with customer demand falling short of expectations, as reported by DigiTimes. Citing sources within Apple’s supply chain, the report reveals that July’s shipment volume for the new MacBook Air model is 50% lower than initially projected, coinciding with a downturn in the notebook market.
This lackluster start has prompted some suppliers to request reduced shipments. Despite these challenges, Apple enthusiasts are still eager to see if the company’s newest offering will ultimately meet internal expectations. Meanwhile, whispers of a new MacBook Pro on the horizon add to the intrigue and excitement in the tech community.
Unveiled at WWDC just last month, the 15-inch MacBook Air marks a significant step forward for Apple’s laptop lineup. Starting at a price of $1,299, this model features the same sleek design and powerful M2 chip found in the 13-inch variant, but with a larger display and two additional speakers. This is the first time Apple has provided a 15-inch display for the MacBook Air, a move that has been well-received by those who previously had only 13-inch and discontinued 11-inch size options.
The report from DigiTimes raises questions about whether the 15-inch MacBook Air’s demand aligns with Apple’s own internal projections. As tech enthusiasts eagerly await Apple’s third-quarter earnings results, scheduled for August 3, the company may shed light on the early performance of this latest MacBook model. Additionally, the quarter also saw the introduction of upgraded Mac Studio and Mac Pro models, further adding to the anticipation surrounding Apple’s financial performance.
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Despite the initial challenges faced by the 15-inch MacBook Air, there’s hope on the horizon for Apple’s supply chain. DigiTimes suggests that a new MacBook Pro is on the horizon, though specifics remain scarce.
The publication previously hinted at a forthcoming 13-inch MacBook Pro featuring the groundbreaking M3 chip, set to debut later this year. Leveraging TSMC’s cutting-edge 3nm fabrication process, this new chip promises substantial performance and power efficiency improvements compared to the 5nm-based M2 chip present in the existing 13-inch MacBook Pro.