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As the highly anticipated iPhone 15 and 15 Pro prepare to land in the hands of eager customers on September 22, Apple insiders have divulged exclusive insights into the groundbreaking camera systems. From design philosophy to the marvel of the new 24 Mpix default setting, there’s a world of innovation waiting to be explored.
Jon McCormack, the virtuoso Vice President of Camera Software Engineering, and Maxime Veron, the luminary Senior Director of iPhone Product Marketing, recently sat down with PetaPixel to unravel the magic.
For Apple, the canvas of iPhone camera systems spans from the tender moments of parents capturing their child’s first steps to the discerning eye of a professional or creative, each with a unique vision. As Jon McCormack aptly puts it, “It really is, in my mind, all about allowing people to go chase their vision…”
In this pursuit of vision, McCormack emphasizes the immediacy of the moment, asserting that it’s the heartbeat of any photograph or video.
Delving into the innovative trio of focal lengths available on the main camera of the iPhone 15 Pro, McCormack attributes this feat to a fusion of sensor resolution and Apple’s cutting-edge software.
However, a noteworthy distinction arises for video enthusiasts. The 24, 28, and 32mm focal lengths, while a boon for still photography, remain exclusive to photos due to the intricate data-gathering process inherent to photo capture. McCormack elucidates, “When you’re shooting photos, we gather a bunch of data to let you keep shooting…”
In the realm of video, real-time processing imposes constraints on computational photography, leading to the absence of dedicated prime focal lengths. Fear not, the iPhone 15 Pro enchants videographers with the introduction of ProRes Log encoding and seamless external SSD support via USB-C.
Shifting the focus to the realm of video, McCormack introduces the log option designed to strike a harmonious balance in exposure. With no tone mapping, users gain unparalleled control over overexposure.
In a delightful surprise, Apple plans to roll out LUT profiles, set to dazzle users as early as September 22.
McCormack further demystifies the 24 Mpix default, shedding light on the enhanced dynamic range it offers. “You get a little bit more dynamic range in the 24-megapixel photos…” he enthuses. This is achieved through an intricate dance of capturing 12 high and 12 low, resulting in an extended dynamic range that Deep Fusion passionately embraces.
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Maxime Veron steps into the limelight to elucidate Apple’s approach to computational photography and videography. He states, “For the vast majority of our customers, we just aim to process everything in the background…” The goal? To ensure that the process remains seamless, allowing users to effortlessly capture moments that are true-to-life and breathtaking.
In tandem with this, Apple strives to cater to the aspirations of its enthusiast base, offering them the power to transform their imagery into cover-worthy masterpieces, all with the same exceptional hardware.