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Apple is set to open a new store in Shenzhen’s upscale shopping center The MixC as the company continues its expansion into mainland China. This new store, opening on April 28, follows the recent openings of Apple Stores in Changsha and Wuhan in 2021 and last year, respectively.
Despite political tensions between the US and China, and Apple’s shift in manufacturing away from China, the company remains committed to expanding in mainland China. According to the South China Morning Post, the Greater China region (which includes Hong Kong and Taiwan) accounted for 20% of Apple’s global net sales.
Apple CEO Tim Cook’s recent visit to China highlighted the company’s focus on maintaining relationships with the Chinese government and local businesses. During his trip, Cook met with China’s new premier Li Qiang and other senior officials to discuss Apple’s future in the country, and he also visited local video game studio miHoYo and various app developers.
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Apple’s expansion is not limited to China, however. The company recently opened its second retail location in India, called Apple Saket, and Cook and Deirdre O’Brien visited the store at its opening to greet customers. While the majority of iPhones are still assembled in China, there has been a 65% increase in India-made iPhones in 2022.
The new store in Shenzhen is just the latest step in Apple’s continued growth in China, as the company seeks to maintain its position as a leader in the global technology market.