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In a significant stride towards global accessibility, Apple has officially launched its groundbreaking Tap to Pay feature in Brazil, following successful trials and recent expansion in the Netherlands. This move empowers vendors across the country to seamlessly accept contactless payments via iPhones, whether through Apple Pay, physical cards, or other digital wallets.
This revolutionary service takes center stage for CloudWalk’s InfinitePay customers, granting them the ability to process contactless payments effortlessly with their iPhones, essentially transforming the device into a versatile credit and debit card terminal.
Apple’s commitment to enhancing payment experiences in Brazil is underscored by its collaboration with prominent partners in the region. Noteworthy names like Stone, SumUp, and Nubank, a leading Brazilian bank, have joined forces with Apple to ensure Tap to Pay reaches an even wider audience. Jennifer Bailey, Apple Wallet’s VP, expressed her confidence in the feature’s potential success, citing Brazil’s entrepreneurial spirit as a driving force.
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Recent reports indicate a substantial surge in contactless payments in Brazil, with nearly 40% of transactions in the third quarter of 2022 being conducted through this convenient method. This growth is supported by a robust infrastructure of NFC-enabled Point-of-Sale (POS) terminals throughout the country, showcasing Brazil’s readiness for innovative payment solutions.