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Apple’s WWDC event last week brought some exciting news for tech enthusiasts: the official announcement of Apple’s highly anticipated Vision Pro spatial computer. Packed with innovative features and cutting-edge technology, this device is set to revolutionize the AR/VR industry. However, with a hefty price tag of $3,500 and a release date scheduled for early 2024, many enthusiasts were left yearning for a more affordable option.
In the recent edition of his esteemed Power On newsletter, Mark Gurman of Bloomberg shared some intriguing insights into Apple’s plans for a more budget-friendly AR/VR spatial computer. According to Gurman, Apple is aiming to unveil this accessible alternative by the end of 2025. As expected, Apple is not solely focusing on affordability; the company is also diligently working on enhancing the Vision Pro’s performance by integrating a faster processor in the upcoming version.
With the revelation of the Vision Pro name, Gurman speculates that the more affordable variant might bear the moniker “Apple Vision” or perhaps “Apple Vision One.” However, the burning question on everyone’s mind is how Apple intends to achieve a lower price point. Gurman, drawing upon his industry expertise, offers some insightful suggestions.
He suggests that Apple could potentially employ lower-quality screens, a less powerful processor, and a reduced array of cameras and sensors to cut costs. Additionally, the spatial audio speakers integrated into the headset could be eliminated, with users encouraged to utilize their own AirPods Pro for an immersive audio experience. Moreover, a simpler headband design, a physical IPD adjustment instead of an automatic one, and the removal of features like the 3D camera could contribute to a more affordable offering. These adjustments, combined with streamlined production processes, economies of scale, and a cost-effective frame design, could potentially result in a substantial price reduction.
Nevertheless, Gurman highlights that certain elements are unlikely to be compromised, even in a cheaper Apple Vision model. The external screen, known as EyeSight, which showcases the wearer’s eyes, along with the eye- and hand-tracking system, are deemed essential components of the Apple Vision experience. These features are as integral to the Apple Vision as a touchscreen is to an iPhone. Thus, it is highly likely that these key attributes will be retained in the more affordable model, ensuring users still have access to an immersive and interactive AR/VR experience.
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As Apple continues to push the boundaries of technological innovation, it is clear that the company is committed to making AR/VR more accessible to a wider audience. By introducing a more affordable alternative to the Vision Pro, Apple is poised to open up new possibilities for consumers and further establish its dominance in the AR/VR market. With the rumored release date of 2025, tech enthusiasts eagerly await further updates and anticipate experiencing the magic of Apple Vision firsthand.