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In a recent announcement, Apple has unveiled a “contingent pricing” feature for subscriptions on the App Store. This innovative feature aims to empower developers to attract and retain subscribers by offering a discounted subscription rate as long as they remain actively subscribed to a different subscription.
Explaining the feature on the Apple Developer website, the company describes contingent pricing as a powerful tool to enhance subscriber engagement. Developers now can provide customers with discounted subscription prices, creating a win-win situation for both parties.
A notable aspect of this new feature is its versatility—it can be applied to subscriptions from a single developer or even two different developers. For instance, developers can entice new users by offering a special rate if they actively subscribe to a different developer’s subscription.
Here’s a practical example: imagine offering Ocean Journal premium subscribers the chance to subscribe to Mountain Climber at a discounted rate of $4.99/month instead of the regular $5.99/month. As long as customers remain Ocean Journal subscribers, they enjoy the reduced price.
Discovering these enticing pricing discounts is seamless for customers, whether within your app, through off-platform marketing channels, or in planned placements on the App Store. Apple facilitates the implementation process, ensuring customers experience a smooth redemption and purchasing journey based on the contingent pricing proposition you provide.
Currently in the pilot phase, Apple plans to roll out this feature more widely, with developers able to sign up for notifications about additional details expected to be available in January. This exciting development allows developers to enhance their subscription models and create more value for their user base.
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