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In September, the NFL announced that Apple had signed a multi-year partnership for Apple Music to sponsor the Super Bowl Halftime Show, replacing Pepsi as the primary sponsor starting with the 2023 game. The Super Bowl Halftime Show is the most-watched musical performance of the year worldwide, making it a highly coveted sponsorship opportunity.
Apple has released a trailer for its highly-anticipated Super Bowl LVII Halftime Show, set to take place on February 12, 2023, at the State Farm Stadium in Glendale, Arizona. The show, which will be headlined by Rihanna, marks the tech giant’s first Super Bowl performance as the NFL’s new primary sponsor.
The 30-second teaser, released on YouTube, features Rihanna and a message saying “The wait is almost over”, with the video’s caption reading “Rihanna returns for the first ever Apple Music Super Bowl LVII Halftime Show.”
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The trailer has already generated excitement among fans and music lovers, with many looking forward to the fusion of technology and music that the performance is expected to bring.
The Super Bowl LVII Halftime Show is sure to be a highly-anticipated event, with Apple and Rihanna promising to deliver an unforgettable experience for fans worldwide.
