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Apple Music is taking a giant leap to support artists by offering a lucrative 10% increase in royalties for tracks available in Spatial Audio. This enticing financial incentive is aimed at promoting the creation of immersive soundscapes, enhancing the music-listening experience on devices like AirPods Pro, AirPods Max, and other compatible headphones.
Starting with January’s payouts, Apple will now pay artists up to 10% more per play for tracks available in Spatial Audio. Notably, users don’t necessarily have to listen in Spatial Audio for artists to benefit from this bonus payout.
The bonus is calculated based on the proportion of Spatial Available to Non-Spatial Available plays. Artists offering all their music in Spatial Audio, utilizing Dolby Atmos mastering, will enjoy the 10% royalty bonus, even if listeners opt for the standard version.
Apple reports that over 90% of subscribers have experimented with Spatial Audio, with the total number of Spatial Audio plays more than tripling in the last two years. Even before this announcement, the availability of songs in Spatial Audio has surged by nearly 5000% since the feature’s launch in 2021, doubling in the past year alone. These financial incentives are expected to further accelerate the adoption of Spatial Audio in the Apple Music catalog.
Apple positions the 10% bonus as both a reward for artists delivering higher quality content and a form of compensation to acknowledge the additional time and effort required for Dolby Atmos mixing. This move is a significant step towards recognizing and supporting artists who invest in providing an exceptional auditory experience for their audience.
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