In a surprising move, Apple has decided to increase the prices of its iCloud storage in certain regions, including the United Kingdom. The price hike has left many UK Apple customers taken aback, as they now face a substantial 25% increase in their monthly iCloud storage fees.
This alteration in pricing could potentially be attributed to changes in foreign currency exchange rates, as Apple seeks to balance its costs across different markets. It’s worth noting, however, that iCloud pricing in the United States remains unaffected for the time being.
At its core, iCloud primarily serves as a platform for users to store their files, photos, and documents in the cloud. While Apple offers a range of features through its iCloud+ service, such as Private Relay and HomeKit Secure Video access, the different tiers of iCloud primarily revolve around storage quotas.
Apple provides a meager 5 GB of free cloud storage for each Apple ID, a limit that hasn’t budged since the introduction of iCloud back in 2011. To expand their storage capacity, users have the option to subscribe to paid iCloud+ plans, which are currently available in three tiers: 50 GB, 200 GB, and 2 TB.
Prior to this recent price adjustment, customers in the UK were charged £0.79 per month for the 50 GB tier, £2.49 per month for the 200 GB tier, and £6.99 per month for the 2 TB tier. However, these prices have now been increased to £0.99 per month, £2.99 per month, and £8.99 per month, respectively. On average, this marks a significant 25% price increase across the board.
Interestingly, the price adjustments have not been limited to the United Kingdom alone. Apple has also implemented similar increases in several other countries, including Poland, Romania, Saudi Arabia, South Africa, Sweden, Tanzania, Turkey, and the United Arab Emirates. The reasons behind this widespread price adjustment strategy remain unknown, but it is evident that Apple is making efforts to streamline its pricing models globally.
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It’s important to note that iCloud storage is also available as part of the Apple One bundle, a subscription package that combines various Apple services into a single offering. However, Apple One prices have not yet been altered, even though the company raised the prices of other Apple services, such as Apple Music, TV+, and Apple One itself, globally last fall.