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In a move that has raised eyebrows among Apple customers, the tech giant has increased the cost of replacing an out-of-warranty battery for its devices. Apple confirmed the new pricing structure in a statement released on its website, indicating that the change would apply to all previous generations of iPhones, iPads, and Macs.
The new pricing structure was first introduced with the iPhone 14 line, which was released in September 2022. At the time, the cost of upgrading the battery was increased from $69 to $99. Apple has now announced that it will be keeping the $99 pricing for its most current devices, while increasing it for all previous generations.
According to Apple’s statement, the new pricing structure will come into effect on March 1, 2023. For all iPhone models prior to the iPhone 14, the out-of-warranty battery service fee will be increased by $20. For example, the cost to replace an iPhone 5 battery will increase to $69, up from $49. However, those who have AppleCare+ or whose iPhones are still covered by warranty will be unaffected by the price hike.
In addition to iPhones, Apple is also applying the price increase to Macs and iPads. The MacBook Air battery replacement cost will increase by $30, while the MacBook Pro and MacBook fee will rise to $50. For iPads, the battery replacement cost will continue to range between $99 and $199, depending on the model.
Despite the price hike, Apple maintains that its battery replacement service is still an affordable option for its customers. The company also stresses that its batteries are designed to last for several years and that customers can take steps to optimize their battery performance, such as reducing screen brightness and turning off features like Bluetooth and Wi-Fi when not in use.
While the price increase may come as a disappointment to some Apple customers, it is not uncommon for tech companies to adjust their pricing structures over time. As Apple continues to innovate and develop new products, it is likely that the company will continue to refine its pricing strategies to ensure that it remains competitive in the market.