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In a global spectacle, Apple’s CEO Tim Cook, and Senior Vice President of Worldwide Marketing, Greg Joswiak, welcomed the eager first buyers of the groundbreaking iPhone 15 series at the iconic Fifth Avenue store in New York.
This momentous event marked the worldwide release of not just the iPhone 15, but also its impressive counterparts – the iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, alongside the much-anticipated Apple Watch Series 9 and the cutting-edge Apple Watch Ultra 2.
Additionally, the new Apple Watch SE and the second-generation AirPods Pro, now equipped with MagSafe Charging via USB-C, joined the spectacular lineup.
Across the globe, Apple enthusiasts thronged to Apple Stores, brimming with excitement to get their hands on the latest iPhone 15 range, along with the revolutionary Apple Watch Series 9 and the sleek Apple Watch Ultra 2.
As reported by CNBC, the day’s highlight unfolded at precisely 10:00 a.m., when Tim Cook, joined by Greg Joswiak, swung open the doors to thunderous applause. This surprise appearance echoed Cook’s past engagements, harking back to the iPhone 14 launch in 2022 and the iPhone 11 in 2019.
Joswiak’s infectious energy ignited the crowd, while Cook, with his trademark gesture, hands pressed together, exuded a sense of reverence. After a brief moment of suspense when Joswiak’s side of the Fifth Avenue entrance opened first, the dynamic duo emerged to greet the throngs of eager customers.
The line instantly gravitated towards Tim Cook, who took his time, engaging in conversations and happily posing for photographs, slowing down the queue in the best way possible.
While Cook and Joswiak were making waves in New York, Deirdre O’Brien, Head of Retail, held fort at the Apple Sydney store in Australia, as one of the pioneering Apple Stores to roll out the new iPhone.
The iPhone 15 lineup boasts a fresh design featuring a robust, color-infused back glass and a contoured edge. The iPhone 15 Pro, sporting an aerospace-grade titanium design, stands as Apple’s lightest Pro model yet, ushering in an era of unparalleled performance and mobile gaming prowess with the mighty A17 Pro.
The camera systems across the range redefine portrait photography, excelling in low-light conditions, and introducing a new 5x Telephoto camera, exclusively available on the iPhone 15 Pro Max, perfect for close-ups, wildlife shots, and more.
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The Apple Watch Series 9 emerges stronger than ever, powered by the cutting-edge S9 SiP. Together with the new Apple Watch SE and the innovative Apple Watch Ultra 2, they mark a significant stride towards Apple’s ambitious 2030 vision – achieving carbon neutrality across its entire business, encompassing manufacturing, supply chain, and product lifecycle.
For the first time, customers have the power to choose a carbon-neutral option for any Apple Watch. All models introduce a revolutionary double-tap gesture, and the Ultra 2 offers an impressive 36-hour battery life under regular use, extending to a staggering 72 hours in Low Power Mode.