Apple Resumes Traditional Event Format with Internal AI Summit

Apple is set to return to its pre-pandemic ways of holding events, at least internally. The tech giant will hold its annual in-house “AI summit” at the Steve Jobs Theater, with live, in-person presentations. The event, described as a “WWDC for AI,” will be held for Apple employees only.

According to Mark Gurman, the internal AI summit will be similar to events before the COVID-19 pandemic, with the same formats. The event will be streamed to employees who cannot attend in person, but the fact that it will be held in the Steve Jobs Theater, Apple’s main auditorium, raises the question of whether traditional media events will also make a return this year.

Interestingly, the event will be held in the Steve Jobs Theater at the Apple HQ and the in-person event will be streamed to employees as well. So, essentially how Apple held media events pre-Covid. Have to wonder if Apple will also return to that for public product launches. https://t.co/uhLv4se9oW

— Mark Gurman (@markgurman) February 6, 2023

Last year, Apple invited a limited number of developers to attend WWDC directly from Apple Park, but the event was pre-recorded, as was the keynote for the iPhone 14 launch event in September 2022.

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As a private event for employees, it is unclear what to expect from the AI summit. However, Apple has been incorporating AI and machine learning-based features into its devices, and, with platforms such as ChatGPT or Google Bard in the spotlight, this year’s event may bring some exciting developments.

Hopefully, some of the results of this conference will be showcased at WWDC 2023 when Apple is expected to announce its latest software.