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According to recent reports, Apple is said to be considering bidding for streaming rights to the English Premier League football matches in the UK. Although rumors of the tech giant’s interest in the sport have circulated for some time, Bloomberg’s latest report suggests that Apple has renewed its interest in acquiring the rights to the top-flight football matches, as well as the lower league games.
This comes as no surprise considering Apple’s recent foray into sports streaming. In February of this year, the company launched the MLS Season Pass, which offers subscribers on-demand access to all Major League Soccer games without any blackout restrictions. Additionally, Apple has been in talks with the Pac-12 regarding a potential streaming partnership.
In the UK, Premier League matches are currently broadcast by companies such as Sky, BT Sport, and Amazon. Meanwhile, in the US, games are streamed via Peacock. Although it is unlikely that Apple would be able to secure exclusive rights to all Premier League matches, it is speculated that they may opt for a similar approach to their MLB Friday Night Baseball offering, which includes two exclusive games per week and is included as a perk of an Apple TV+ subscription.
This is not the first time that Apple has pursued streaming rights for a major sports league. Last year, the company was aggressively pursuing the rights to NFL Sunday Ticket but ultimately dropped out of the negotiations due to contract terms. The deal was ultimately secured by YouTube TV.
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Of course, it remains to be seen whether the latest rumors about Apple’s interest in Premier League streaming will come to fruition. However, given the company’s growing interest in sports streaming and the popularity of football in the UK and around the world, it would not be surprising if they made a move in this direction.