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Apple is reportedly seeking to add another supply partner for the upcoming iPhone 15 Pro Max, as the company looks to incorporate a new periscope camera. According to reports, the new periscope camera system will allow for a longer “folded” telephoto setup inside phones, enabling users to zoom in further without any reduction in quality. The system is expected to add a 5-6x optical zoom to Apple’s next premium iPhone model, which is a significant improvement from the current iPhone 14 Pro’s 3x optical zoom.
Previous reports suggested that Largan Precision would be the sole supplier of the periscope system. However, industry sources cited by DigiTimes now claim that Genius Electronic Optical (GSEO) has been identified as an additional supplier of the module. GSEO shipped periscope lenses to a Japanese handset vendor in 2021, indicating that the company has the necessary expertise and technology to manufacture high-quality periscope lenses.
Apple industry analyst Kuo believes that both iPhone 16 Pro models in 2024 will use the same or similar periscope lens as the one used exclusively in the iPhone 15 Pro Max. This strategy is consistent with Apple’s trend of setting apart standard and Pro models by reserving certain higher-end hardware features for the latter.
Periscope cameras are not new to the smartphone industry, with Huawei being the first to launch the technology in 2019 with the Huawei P30 Pro smartphone. Since then, other manufacturers such as Samsung and Xiaomi have incorporated periscope cameras in their flagship devices. With Apple’s entry into the periscope camera market, it’s likely that the technology will become even more mainstream.
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The addition of a new supplier for the periscope lens module indicates that Apple is keen on ensuring that it has a steady supply of components to meet the demand for the iPhone 15 Pro Max. With the ongoing global semiconductor shortage, securing a reliable supply chain for critical components has become more challenging than ever for electronics manufacturers.