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Apple is set to change the way it manages its international businesses to focus more attention on India, according to a recent report by Bloomberg. The tech giant has recognized the growing demand for Apple products in India, which is now the second-largest smartphone market in the world, and plans to give the country “increased prominence” within the company.
To show its commitment to the Indian market, Apple is planning to move India to its own sales region following the retirement of Hughes Asseman, the vice president in charge of India, the Middle East, the Mediterranean, East Europe, and Africa. Ashish Chowdhary will become head of India and report directly to Apple’s head of product sales.
India has become increasingly important to Apple in recent years, despite the fact that most people in India use Android devices. The country’s growing middle class and young population present a significant opportunity for Apple to make inroads with more affordable product options.
To this end, Apple has already started producing some iPhone models in India, including the iPhone 14, as it looks to diversify beyond China. In fact, Apple supplier Foxconn has invested $500 million in the country to boost production capabilities.
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However, one of the biggest challenges for Apple in India has been the lack of physical retail locations. Currently, there are no official Apple stores in the country, but the company has been working to open stores in Mumbai and New Delhi for years. In January of this year, Apple started hiring for the stores, suggesting that they could open in the near future.
Despite the increased focus on India, regional sales reports will continue to group India with Europe, the Middle East, and Africa. Nevertheless, this move is a clear indication of Apple’s recognition of India’s growing importance as a market and its commitment to expanding its presence in the country.