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Apple has recently announced a significant change to in-app subscriptions on iPhones and iPads that will make it easier for customers to resolve billing issues. The company has stated that starting this summer, if a subscription renewal fails due to a billing issue, customers will be able to manage their payment method directly in the app. This feature simplifies the process for both customers and developers, resulting in a decrease in lapsed subscriptions.
Previously, customers had to manage subscription payment failures via their Apple ID settings. However, with the new update, a system-provided pop-up message will appear directly in the application prompting users to update their payment method for their Apple ID. This will make it easier for customers to resolve payment issues and stay subscribed to their preferred content, services, and premium features.
According to Apple, developers will not need to do anything to adopt this feature. It is part of the StoreKit framework and will be available with iOS 16.4 and iPadOS 16.4. The company has also made the feature available for testing in Sandbox, allowing developers to familiarize themselves with the sheet and test delaying or suppressing it using messages and display in StoreKit.
The feature will be launched to users sometime this summer, according to Apple. The company has stated that it should result in a reduction in lapsed subscriptions, making it easier for customers to manage their subscriptions and stay subscribed to their preferred services. This change reflects Apple’s continued efforts to simplify and streamline its subscription services, making them more user-friendly and accessible to everyone.
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Developers can learn more about this feature on Apple’s website and begin testing using Sandbox today. With this update, Apple continues to demonstrate its commitment to providing a seamless and hassle-free experience for its users, making in-app subscriptions more accessible and efficient.