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Apple has made a significant announcement, revealing a deal with French subscription TV provider Canal+ that will give Canal+ subscribers free access to Apple TV+.
Starting from April 20, Canal+ subscribers can access Apple TV+ directly through the Apple TV app on their set-top box. They will be able to browse the TV+ catalog of original films and movies without needing to log in or have a separate subscription. Furthermore, some of Apple’s original titles will also be broadcast directly on Canal+’s premier channel.
Over the last few years, Apple has been working with cable companies to expand the distribution of Apple TV+ around the world. However, the Canal+ deal is different, as Canal+’s customers will actually gain free access to Apple TV+. This means that Apple’s content library will be bundled into Canal’s pay TV package, increasing the reach and awareness of Apple TV+ in the French market.
The deal is not exclusive to France but also applies to a few other European territories where Canal+ has a presence. Speaking to Variety, Apple SVP Services Eddy Cue called the partnership a “true partnership” and emphasized its longevity, stating that he expects it to last for many years. He also mentioned that he does not expect to strike similar deals with other networks, describing the terms of the arrangement as unique.
The timing of the deal is impeccable, as Apple’s first French-language series, Liaison, premiered in February this year, and its second French-language series, Drops of God, will start streaming on April 21. This deal will undoubtedly boost the reach and awareness of Apple TV+ in the French market, arguably more than any other move Apple has made to date.
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Apple has been offering liberal free trial promotions for Apple TV+ to expand its distribution, and it has been working with cable companies to achieve its goal. However, this deal with Canal+ may just be the company’s most significant move yet in expanding its reach in the French market. It’s a good time for Apple to be making this move, with the company’s two French-language series about to hit the market. This partnership with Canal+ is a real win-win, providing Canal+ subscribers with free access to Apple TV+ while increasing the visibility of Apple’s content library to a wider audience.