Share This Article
In a surprising turn of events, preliminary data reveals that Apple has outpaced Samsung in global smartphone shipments for the entirety of 2023. Notably, Apple is the sole contender among the top three companies experiencing positive growth throughout the year.
According to the International Data Corporation (IDC), Apple has emerged as the leading company in terms of market share for global smartphone shipments in 2023, boasting a 20.1% share compared to Samsung’s 19.4%. This marks a significant shift in the smartphone landscape, as Samsung has consistently held the top position since 2010, owing to its diverse range of smartphones spanning from budget-friendly models to premium $2,000 foldable devices.
In a year where the overall smartphone market experienced a 3.2% decline, Apple managed to buck the trend. Among the top three contenders – Apple, Samsung, and Xiaomi – only Apple demonstrated a year-over-year increase in shipments, growing from 226.3 million units to an impressive 234.6 million units. This growth is attributed to the success of Apple’s iPhone 14 sales, with the iPhone 15 lineup making its debut in September 2023.
Samsung’s loss of the top spot can be attributed to increased competition within the Android ecosystem. Rival smartphone makers such as Huawei, Honor, and OnePlus have introduced competitive devices in lower price ranges, contributing to Samsung’s decline in market share.
Despite the overall decline in the smartphone market in 2023, the second half of the year showed promising signs of recovery. The industry witnessed notable growth, setting the stage for a potential market rebound in 2024.
- Apple Rings in Lunar New Year with Rare Discounts on iPhone, iPad, and Mac in China
- Apple’s Annual Proxy Statement Reveals CEO Tim Cook’s Compensation and Board Changes
- Apple’s Annual Shareholder Meeting Goes Virtual on February 28