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Apple made its debut as the NFL’s primary sponsor for the Super Bowl Halftime Show, and it was a hit-filled extravaganza, with none other than Rihanna taking the stage as the headlining performer. In a surprise announcement, the singer revealed she was pregnant with her second child, making the performance even more memorable.
The 14-minute show marked Rihanna’s first live television performance since the 2018 Grammys and was a showcase of her greatest hits, including “Better Have My Money”, “Where Have You Been”, “We Found Love”, “Work”, “Diamonds”, and more.
The singer took the stage on a floating platform that elevated high above the crowd, and as she did, she opened her jacket and caressed her baby bump, revealing the exciting news to the world.
This year, Apple stepped in as the primary sponsor of the Super Bowl Halftime Show, taking over from Pepsi in a multi-year partnership. The show is considered one of the biggest musical events of the year, attracting a massive global audience.
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To commemorate the momentous occasion, Apple has made a recording of the show available for Apple Music subscribers to watch through the Music app. Additionally, the company has created new Rihanna Essentials playlists and other features for fans to enjoy.