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In an unprecedented move, Apple is joining forces with the renowned in-person gym, Anytime Fitness, to grant its members exclusive access to Apple Fitness+. Commencing December, Anytime Fitness patrons will enjoy complimentary access to the digital workout service, marking a groundbreaking collaboration between tech giant Apple and the fitness industry.
The partnership kicks off on December 1 for Anytime Fitness members based in the United States and Canada. This unique crossover membership not only benefits current Fitness+ subscribers but also presents an enticing offer for potential Anytime Fitness members.
For existing Fitness+ subscribers who commit to a minimum 13-month Anytime Fitness membership, the first 30 days of club access come at no extra cost. Meanwhile, prospective members undergoing an Anytime Fitness free trial will receive a complimentary three-month pass to Fitness+.
In a seamless integration, Anytime Fitness will directly interface with Fitness+ through its iOS app. This integration goes beyond just access, offering Anytime Fitness members a dedicated network of coaches. These coaches craft tailored plans focusing on training, nutrition, and recovery, all managed effortlessly via the Anytime Fitness App. What’s groundbreaking is the inclusion of Apple Fitness+ workout content within the personalized plans, allowing coaches to recommend specific workouts to their clients.
Jay Blahnik, Apple’s VP of fitness technologies, expressed his enthusiasm for the partnership, stating, “Since the beginning of Apple Fitness+, we always imagined users would enjoy it anytime, anywhere, whether at home or at the gym, which is why we are so excited to offer our users and Anytime Fitness members this unmatched experience that brings together the best of digital and physical fitness.”
He further emphasized that Apple Fitness+ was designed to be accessible to all, regardless of their current fitness level or location. Whether members seek to complement their coaching through Anytime Fitness or require guidance on starting their fitness journey at the gym, Apple Fitness+ has something for everyone.