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In a remarkable display of corporate philanthropy, Apple has once again stepped up to nurture the beauty of the U.S. National Parks. The tech giant unveiled its latest move, revealing that it will pledge a benevolent $10 donation to the esteemed National Park Foundation for every transaction carried out via Apple Pay on Apple.com, the Apple Store app, or at any of its physical retail locations across the nation. The cumulative cap for this initiative is set at an impressive $1 million.
The roots of this charitable collaboration run deep, with Apple having ardently championed the cause of the National Park Foundation since the year 2017. This year’s iteration of the initiative kicks off today, promising to run steadfastly through August 27.
August unfurls as a particularly significant month for Apple, earmarked for honoring the grandeur of U.S. national parks. This unique reverence is showcased through curated content spanning various Apple platforms. Immerse yourself in these virtual explorations as Apple Maps and Apple Podcasts channel a myriad of distinctive experiences, capturing the essence of these national treasures.
As the month’s climax approaches, mark your calendars for August 26, when a truly distinctive opportunity beckons Apple Watch aficionados. By engaging in a workout session that crosses the 20-minute threshold, users can unlock an exclusive national parks award within the Fitness app. The best part? This achievement stands irrespective of the workout app employed, underscoring Apple’s commitment to holistic health integration via the Health app.
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At the heart of this noble endeavor is none other than Apple’s luminary CEO, Tim Cook. A fervent enthusiast of the U.S. national parks himself, Cook resonates with the profound emotions they evoke. He profoundly remarked last year that these natural sanctuaries conjure “awe, tranquility, and quiet reverence” – emotions that only the embrace of nature can evoke. Furthermore, Cook resolutely asserted that the custodianship of these sanctuaries is a responsibility deemed “well worth protecting, today and for every generation to come.”