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Apple is reportedly planning to reassess its approach to artificial intelligence development, according to a report from the Taiwanese supply chain publication DigiTimes. The move comes as companies like Apple, Amazon, and Meta seek to compete with Microsoft’s lead in AI development, spurred on by the growing interest in generative AI sparked by the success of ChatGPT.
Sources claim that the trend is likely to lead to the development of next-generation CPUs that are optimized for AI operations. While Apple is already ahead in this area thanks to its Neural Engine, which provides significant local processing power, the company has yet to fully leverage this advantage to generate content and gain deeper insights from new-wave AI tools.
Until now, Apple has largely avoided the race to develop generative AI tools. While the company has held an annual AI summit for employees, previous sessions have reportedly focused on healthcare, privacy, and computer vision, rather than its own generative AI technologies.
However, it appears that Apple is now considering a shift in its approach. According to DigiTimes, the company is among several major players in the tech industry that are reevaluating their AI development strategies in a bid to compete with Microsoft. Sources suggest that Tesla is also reconsidering its approach to AI.
As competition heats up, the development of next-generation CPUs optimized for AI operations is likely to become a key area of focus for these companies. This, in turn, could drive innovation in the field of AI and lead to the creation of more powerful and versatile generative AI tools.
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While Apple has yet to announce any specific plans for its AI development, the company’s decision to reexamine its approach could have significant implications for the future of AI. With its Neural Engine providing a powerful platform for local processing, Apple could be well-positioned to take advantage of the latest developments in AI and drive innovation in the field.