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Samsung Display will no longer be the sole supplier of screens for any of the forthcoming iPhone 15 range, according to a new report. Previously, Apple has reportedly solely ordered its iPhone 14 Pro and iPhone 14 Plus screens from Samsung Display, which is also aiming to get iPad OLED orders. However, according to a tweet by display analyst Ross Young, each model in the 2023 iPhone lineup will utilize multiple suppliers.
While Samsung Display exclusively supplied 2 models on the iPhone 14 series — Pro and Plus, on the iPhone 15 series they won’t have any exclusives.
This news follows a report in September 2022 that Apple was switching more iPhone 14 Pro screen orders to Samsung. It is also worth noting that previous iPhone models have used multiple screen suppliers. So, if accurate, this is a return to previous sourcing tactics by Apple.
Young, a display analyst with a strong track record in news relating to displays, did not expand on his tweet, and it’s not clear where his information comes from. However, this development suggests that Apple is looking to diversify its supply chain and reduce its reliance on Samsung Display.
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This move could also help Apple avoid supply chain issues that have plagued the tech industry over the last couple of years.
Previously, Samsung reportedly lost orders from Apple for the iPad Pro because it didn’t want to prioritize the two-stack OLED system Apple wanted. Samsung has subsequently been attempting to win back that order. It remains to be seen if this new development will impact Samsung’s chances of securing that order.
