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Apple is reportedly set to make a major shift in its display technology in the coming years. According to technology research firm Omdia, the tech giant is planning to transition almost all of its iPad, MacBook, and external display models to OLED displays by 2027. This move is expected to contribute significantly to the growth of OLED shipments worldwide.
Omdia’s latest IT OLED display forecasts, obtained by OLEDInfo, reveal that the number of OLED shipments will rise rapidly from about 9.7 million units in 2022 to over 70 million in 2028. Laptops are expected to drive most of this growth, with the number of OLED tablets also predicted to increase sharply over the same period.
The primary driver of this growth, according to Omdia, is Apple’s expanded use of OLED displays across its devices. This is in line with previous rumors that suggest the tech giant is planning to use OLED panels in its devices. Omdia believes that Apple will begin using OLED panels for the iPad starting with new iPad Pro models next year, followed by an OLED MacBook Pro in 2026. By 2026, Apple will have phased out LCD and mini-LED displays on mobile devices almost entirely.
The next stage of Apple’s transition to OLED technology is set to begin in 2027, according to Omdia’s forecasts. The company is expected to begin using QD-OLED or WOLED panels for 32-inch and 42-inch displays. This move is likely to be for future iMac or external display models. Currently, the Pro Display XDR is Apple’s only existing product with a 32-inch display, and there is no 42-inch device available.
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The switch to OLED displays is expected to be a significant improvement for Apple’s products. OLED displays are known for their superior color reproduction, brightness, and contrast levels compared to LCD and mini-LED displays. Apple’s move towards OLED technology is in line with its commitment to providing the best possible user experience for its customers.
The shift towards OLED displays also aligns with Apple’s wider environmental goals. OLED displays are generally more energy-efficient than LCD and mini-LED displays, as they do not require a backlight. This could help Apple reduce its carbon footprint and move towards its goal of being carbon neutral by 2030.
