Apple has announced that its App Store is expanding its range of price points, now making them available to developers for all App Store purchase options, including paid apps and one-time in-app purchases.
Originally introduced in December, the updated pricing options were only available for auto-renewable subscriptions. Apple said at the time that pricing changes would eventually expand to other app and in-app purchases in the spring of 2023.
Developers can now choose from over 900 price points, with the 100 highest price points available by request only. The price points start at $0.29 and go up to $9,999.99 in the United States, allowing developers to set lower and higher prices, and choose more granular pricing options. These options also offer more flexibility, increasing incrementally across price ranges (for example, every $0.10 up to $10, every $0.50 between $10 and $50, etc.).
Apple is also adding globally equalized pricing that follows the most common pricing conventions in each country or region, along with worldwide options for a base price. This will ensure that pricing is more consistent across different regions and countries.
Starting on May 9, Apple also plans to update pricing for existing apps and one-time in-app purchases across all 175 global storefronts, all of which will be globally equalized to a selected base country or region using publicly available exchange rate information.
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The new pricing options are a significant improvement for developers who now have greater control over their pricing strategy. These changes also offer more options for consumers, allowing them to purchase apps and in-app purchases at more affordable prices.