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Apple, the tech giant known for pushing the boundaries of innovation, is taking another leap into the virtual reality realm with its cutting-edge Vision Pro. But that’s not all – the company is teaming up with some heavy hitters in the industry to form a groundbreaking initiative that aims to revolutionize cinematic 3D content in the VR world. Say hello to the Alliance for OpenUSD, a game-changing collaboration between Apple, Pixar, Adobe, Autodesk, and NVIDIA.
Now, you might be wondering about the name – OpenUSD. Sure, it might not sound all that sexy, but the potential it holds is far from boring. Developed by the renowned Pixar Animation Studios, OpenUSD stands for Open Universal Scene Description. And believe us, the possibilities it offers go way beyond technical jargon.
So, what’s the big idea behind this alliance? Well, Apple envisions a future where 3D content creation becomes a breeze, regardless of the tools used. With the combined expertise of these industry giants, they aim to make that vision a reality.
OpenUSD is a cutting-edge 3D scene description technology that boasts unparalleled interoperability across various tools, data, and workflows. Its track record in capturing artistic expression and streamlining cinematic content production is already impressive. But with the backing of Apple, Pixar, Adobe, Autodesk, and NVIDIA, its potential reaches new heights – catering to the needs of emerging industries and applications.
Leading the charge is Steve May, Chief Technology Officer at Pixar and Chairperson of AOUSD (Alliance for OpenUSD). According to May, Universal Scene Description serves as the technological backbone of Pixar’s state-of-the-art animation pipeline. It’s the result of years of painstaking research and application in the world of Pixar filmmaking.
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The project was generously open-sourced in 2016, and since then, OpenUSD’s influence has transcended the realms of film, visual effects, and animation. Now, it’s making waves in other industries that heavily rely on 3D data for media interchange.
With the formation of AOUSD, the message is clear: OpenUSD is not just a technology confined to one studio; it’s an international standard that continues to evolve and shape the future of 3D content creation.