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According to a report from Mark Gurman at Bloomberg, Apple is planning to replace all displays in their devices with custom, in-house Apple displays. This move is part of a larger effort to reduce the company’s reliance on outside technology partners and give them more control over the design and capabilities of their products.
The first device to feature an in-house display will be the upcoming Apple Watch Ultra, set to be released by the end of 2024 at the earliest. The new watch will feature Apple’s first homemade MicroLED display, a technology that the company has been testing for years.
Initially, Apple had planned to start the switch to in-house displays in 2020, but due to high costs and technical challenges, the plan was put on hold.
The high-end Apple Watch Ultra is the perfect first attempt at implementing this idea, as the display measures around 2 inches, allowing for a small-scale deployment of the technology.
However, as Gurman notes, there is a chance that the timeline for the release of the Apple Watch Ultra with in-house displays could slip into 2025. Additionally, Apple may choose to offer a limited supply of new devices to get the transition started.
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Overall, it’s clear that Apple has the resources and the means to switch to and create in-house technology for their devices. As the success of Apple Silicon has shown, the company has the capability to innovate and push the boundaries of mobile technology.
We’ll have to wait and see how this move to in-house displays plays out, but there’s no denying that Apple has the potential to make it a game-changer.
