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Apple’s first-ever store, located in the Tysons Corner Center mall in Tysons, Virginia, will soon be relocating within the shopping center. According to Michael Steeber’s weekly Tabletops newsletter, a message was posted on a temporary wall at the new location, indicating that the new space is being reimagined.
The mall’s website reveals that the new store will be situated on the upper level between Nespresso and Victoria’s Secret. Although Apple has yet to announce an official grand opening date, the current store remains open for now.
The relocation of the store marks the first time that Apple has ever moved its original retail location. The store first opened in May 2001, just a few hours before the Apple Glendale Galleria store opened in California.
The opening was significant, with both stores welcoming over 7,700 people and selling a combined total of $599,000 worth of merchandise during the first weekend of operations. In a now-iconic video, Steve Jobs conducted a tour of the Tysons Corner store, showcasing the Genius Bar and other features.
Steeber believes that the opening of the new store will be significant beyond the relocation itself. He notes that “Tysons Corner is where it all began,” making the move even more noteworthy. The existing storefront had already received a facelift in the 2000s, losing its black facade with two backlit Apple logos on each side of the entrance.
Apple currently operates 525 stores around the world, and the company’s retail presence has become a cornerstone of its business strategy. As the company continues to expand, the move to a new location within the Tysons Corner Center mall marks a significant milestone in Apple’s retail history.
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Apple’s website teases that “a new chapter is coming soon,” suggesting that the company has more exciting plans in store for its retail operations. As always, Apple fans will be eagerly anticipating the company’s next move.