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Apple’s highly anticipated AR/VR headset is set to receive a two-tiered treatment with both high-end and low-end versions, according to Apple industry analyst Ming-Chi Kuo. This latest report indicates that the shipments of the second-generation model will likely be around ten times that of its predecessor.
Numerous rumors have been circulating about Apple’s first AR/VR headset, which is expected to make its debut later this year. Speculations suggest that the device will be priced at approximately $3,000 and will primarily target developers, content creators, and professionals. Apple aims to sell one headset per day per retail store, with projected sales ranging from seven to 10 million units in the first year alone.
The hefty price tag can be attributed to the high-end hardware incorporated into the headset. However, Apple reportedly has plans to make a future iteration more affordable by employing less expensive components, such as lower-resolution lenses. This strategic move would enable Apple to introduce a two-tiered series for the second-generation device, catering to a broader customer base. This approach aligns with the company’s annual release of standard and premium Pro-branded iPhones.
Earlier this year, The Information’s Wayne Ma and Bloomberg’s Mark Gurman reported that Apple intended to release a cheaper version of the headset. However, Kuo’s specific claim about it being one of two second-generation models provides further insights into Apple’s strategy.
Sources indicate that Foxconn, Apple’s manufacturing partner, is already involved in the early stages of developing the more affordable second-generation headset. Although Gurman suggests a potential launch in 2024 or 2025, Kuo’s sources lean toward a 2025 release.
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The first generation of Apple’s mixed reality headset is anticipated to be officially announced during the opening keynote of the Worldwide Developers Conference (WWDC) on Monday, June 5. With Apple’s consistent track record of innovation and consumer demand, the unveiling of their AR/VR headset is bound to generate significant excitement among tech enthusiasts and industry observers alike.
