Apple Store Seoul Apple Store Seoul

Apple’s Gangnam Store Is Now Open, Featuring a Limited-Time Pop-Up Studio with NewJeans

Apple has opened its latest store in the heart of South Korea’s vibrant Gangnam district. The new store boasts a double-high facade, gradient fritted glass, and a mirrored coating finish. These unique features give the store a distinct appearance that changes throughout the day and season.

The new Apple Store is not only visually stunning, but it also offers visitors a wide range of products and services to explore. Customers can receive assistance from Apple experts, learn about new products, and participate in free Today at Apple sessions.

One of the highlights of the new store is a limited-time Pop-Up Studio Spatial Audio listening experience featuring the K-pop group, NewJeans, from ADOR. Visitors can register for the session on Apple’s website and enjoy an immersive audio experience unlike any other.

The Gangnam store is part of Apple’s ongoing efforts to bring the best possible experience to its customers. Deirdre O’Brien, Apple’s senior vice president of Retail, expressed her excitement about the new store, saying: “At Apple, we’re always innovating to provide the best experience for our customers, and we are so excited to open Apple Gangnam and share the best of Apple with even more people in Seoul”.

Apple has made a significant investment in the store’s workforce, employing close to 150 members of the retail crew who collectively speak over a dozen languages. This investment demonstrates the company’s commitment to providing excellent customer service and ensuring that visitors feel welcome and supported throughout their shopping experience.

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Apple’s announcement of the new store has been met with widespread excitement and anticipation from Apple fans around the world. The company’s dedication to innovation, design, and customer experience is evident in every aspect of the new store. From its unique architecture to its diverse and knowledgeable staff, the Apple Gangnam store is a must-visit destination for anyone interested in technology, design, and the latest trends in K-pop culture.

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