Apple RED World AIDS Day family Apple RED World AIDS Day family

Apple’s World AIDS Day 2023 Campaign – Products, Donations, and More

In a heartfelt move to commemorate World AIDS Day 2023, Apple is going above and beyond with a three-pronged approach to support the (RED) Global Fund. This year’s initiatives include generous donations from in-app purchases, a suggested holiday gift option, and a one-dollar donation for every purchase made using Apple Pay.

As part of their annual tradition, Apple is directing all proceeds from in-app purchases in three popular games—MONOPOLY GO!, Gardenscapes, and EA Sports FC Mobile—towards the (RED) Global Fund. From playful avatars to cool shields and star soccer players, these exclusive in-app purchases will be available from today until December 4, allowing users to enjoy the games while contributing to a noble cause.

(PRODUCT)RED Apple Watch Series 9 and Sport Band: Apple suggests a meaningful holiday gift option for their customers—the (PRODUCT)RED Apple Watch Series 9 paired with a (PRODUCT)RED Sport Band. Not only does this combo make for a stylish accessory, but a portion of the sale price also goes directly to the Global Fund. The Apple Watch Series 9, featuring the new S9 SiP, boasts advanced health, fitness, and safety capabilities, making it a thoughtful and impactful present.

From now until December 8, Apple is making a difference with a one-dollar donation for every purchase made using Apple Pay. This initiative applies to all products and accessories available on, through the Apple Store app, or at Apple Store locations. Customers can shop for their favorite Apple products while contributing to vital HIV/AIDS programs in sub-Saharan Africa.

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