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In a recent interview with the Wall Street Journal, Google CEO Sundar Pichai confirmed that the tech giant is planning to integrate AI chatbot technology into its regular search features. This move follows Microsoft’s integration of ChatGPT into Bing and Microsoft 365, despite the issues that came with it.
Pichai did not specify whether the integration would use Google’s error-prone Bard system or another Large Language Model (LLM) that powers such systems. He spoke more generally about the opportunity space that comes with integrating LLMs into search features. “Will people be able to ask questions to Google and engage with LLMs in the context of search? Absolutely”, he said.
Google has been using LLMs and AI-powered tools in its search for some time, but mostly as a back-end system. This integration would allow users to interact with LLMs directly in the search interface.
However, Google has faced challenges with its own Bard system, which had a factually inaccurate result in its first demo. The company has also had to refute claims that Bard was trained using its own Gmail.
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Despite these challenges, the integration of AI chatbot technology into search features is seen as a way to improve the search experience for users. Google’s move to integrate LLMs into search features could create new opportunities for users to interact with AI-powered tools and improve the overall search experience. The company has not commented on when the integration will be launched, but it is clear that the potential for LLMs in search is vast.
