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Google is reportedly entering the foldable smartphone market with the launch of its Pixel Fold in June. According to CNBC, the device is expected to be priced around $1,700, which puts it in line with Samsung’s pricing.
The Pixel Fold is set to be unveiled at Google I/O in May, and it will be marketed as a device with the “most durable hinge” on a foldable smartphone. When opened, the Pixel Fold will feature a 7.6-inch display, which is the same size as Samsung’s Galaxy Z Fold 4. The device will open up like a book, be water-resistant, and will have a battery that can last for up to 24 hours. Additionally, it will be sized to fit easily in a pocket when folded.
While most of Google’s Pixel devices are relatively affordable, the Pixel Fold’s high price tag is due to the cost of the display and the hinge. However, Google has already been adapting Android for foldable devices, and the Pixel Fold will allow the company to better demonstrate what a Google-made foldable phone experience is like.
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The Pixel Fold’s release in June will give Google a head start over Apple in the foldable smartphone market. There have been rumors that Apple has been experimenting with foldable iPhones, but analysts have suggested that the company won’t introduce the technology until at least 2025.
In the meantime, Google will have the opportunity to establish itself in the foldable smartphone market and potentially gain a competitive advantage over Apple.