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In a surprising move ahead of Apple’s highly anticipated iPhone and Apple Watch event on September 12, luxury fashion house Hermès has taken a bold step by removing all references to Apple Watches and compatible bands from its website. This unexpected development raises questions about the future of the renowned partnership between Hermès and Apple.
Recent reports from Bloomberg’s tech guru, Mark Gurman, hinted at Apple’s strategic shift away from leather for its Apple Watch bands, aligning with a similar move in its iPhone 15 cases. With Hermès swiftly removing all traces of the wearable and its associated bands from their site, this could signal a rapid transition for the Apple Watch towards alternative materials. The big question on everyone’s minds: Is this the end of the iconic collaboration between Apple and Hermès?
After Gurman’s revelation regarding Apple’s leather band departure, Hermès made the bold move of erasing all traces of Apple Watch-related products from its website. The eagle-eyed Parker Ortolani was quick to spot this significant update.
A thorough perusal of Hermès’ website reveals the conspicuous absence of the entire “Apple Watch Hermès” section under the “Jewelry and Watches” category. This striking move further underlines Hermès’ commitment to this new direction.
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While Hermès may have taken a bold stance, Apple’s website still maintains the Hermès landing page, albeit with limited stock availability. The few remaining Apple Watch Hermès models are still accessible for purchase, with Apple generously extending discounts of up to 90% to its employees.