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Ron Howard and Brian Grazer’s Imagine Entertainment have made a significant move by switching their first-look deal from Apple TV+ to Amazon Studios. The news comes after the co-founders of Imagine signed a multi-year deal with Apple in 2021 to produce films for Apple TV+.
Apple had secured a first-look deal with Imagine, which allowed them to select a project before its competitors. However, Imagine has now decided to switch over to Amazon Studios, where it has an action-comedy project in development, according to The Hollywood Reporter.
The move to Amazon is a significant one, as it now gives Imagine the opportunity to develop narrative films and documentaries that Amazon is interested in producing. Imagine has a strong track record of producing high-quality content, and Amazon is one of the biggest players in the streaming market, making it an ideal partner for the production company.
“Brian, Ron, and I, along with our entire team at Imagine, including Karen Lunder, President of Imagine Features, and Sara Bernstein, President of Imagine Documentaries, couldn’t be more excited to have a home at Amazon and continue our shared desire to make tentpole films that inspire, elevate, and entertain audiences”, said Justin Wilkes, President of Imagine Entertainment.
Imagine and Amazon has previously collaborated on other projects, including “Lucy and Desi”, “Thirteen Lives”, and “Judy Blume Forever”. These collaborations have been successful, and it’s likely that the partnership between the two companies will continue to grow.
Imagine had produced content for Apple TV+ such as “Black & Blues: The Colorful Ballad of Louis Armstrong”, a documentary about Louis Armstrong. It will be interesting to see what kind of content Imagine produces for Amazon, and how successful this partnership will be in the long run.