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A recent report by Consumer Intelligence Research Partners (CIRP) has unveiled remarkable statistics about the sales performance of Apple’s iPhones in the United States. The study delved into the usage patterns of Apple Music, Apple TV+, and iPhone models across different age groups, shedding light on the soaring popularity of the iPhone 14 lineup. This latest data reveals that the iPhone 14 series has secured the highest share of sales among all iPhones sold in the US since the remarkable success of the iPhone 7 lineup back in 2017.
In its latest Substack post entitled “Current Year iPhone Dominate, But Why?“, CIRP shares the fascinating findings from its research. In 2017, the iPhone 7 and 7 Plus achieved an unprecedented feat, capturing a staggering 81% share of iPhone sales in the US. Since then, the dominance of the latest iPhone models has typically ranged from the low to mid 70% range.
The June 2023 data from CIRP’s research indicates that the iPhone 14 lineup has reached a recent peak, with 79% of iPhones sold in the US belonging to the latest models. This figure stands a mere 2% below the record set by the iPhone 7 lineup, further solidifying the iPhone 14’s remarkable success in the market. Notably, this percentage represents the highest share achieved by the latest iPhones since their introduction in September 2022.
When seeking to understand the reasons behind the strong preference for the newest and most advanced iPhones among US consumers, CIRP highlights two key factors that likely contribute to this trend.
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With users increasingly holding onto their iPhones for more than two years, the desire to acquire the latest smartphone becomes more pronounced when it’s time for an upgrade. Even if the current and previous-generation iPhones offer minor differentiating features, the prolonged ownership duration incentivizes users to opt for the latest model.
In recent years, US carriers have shifted from 24-month installment plans to 36-month agreements for iPhones. Consequently, the monthly cost difference between the iPhone 14 and older models diminishes, making the newer device appear more accessible and enticing to consumers.