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Apple’s latest iPhone 14 Plus is reportedly underperforming compared to the company’s expectations, but new data suggests that the device is still outselling its predecessor, the iPhone 13 mini. The news comes from a recent report by analysts at Display Supply Chain Consultants, which surveyed supply chain data for iPhone panel shipments over the last 12 months.
According to the report, the display panel shipments for the iPhone 14 series are tracking 2% higher than the iPhone 13 series during the same period. In Q1’23, iPhone 14 panel shipments reached 37 million units versus the iPhone 13 series with 40 million units in Q1’22. The iPhone 14 Pro Max leads the lineup with a 36% share, followed by the iPhone 14 Pro with 28%, the iPhone 14 with 25%, and the iPhone 14 Plus with 11% over an 11-month period.
Moreover, the iPhone 14 Pro lineup is dominating the iPhone lineup, even compared to the iPhone 13 Pro’s success. The cumulative share for iPhone 14 Pro models through April is expected to be 63% versus a 53% share for the iPhone 13 Pro models.
What’s most interesting, however, is the breakdown of panel shipments by model for the iPhone 13 vs iPhone 14. The iPhone 14 Plus is selling significantly better than the iPhone 13 mini, with an increase of 59%. While both devices reportedly sold worse than Apple anticipated, the low sales of the iPhone 14 Plus still outpaced the iPhone 13 mini.
The report also suggests two possible reasons for the underperformance of the iPhone 14 Plus. Firstly, there might be too many iPhone models for sale at the moment, with four flagship models available. Secondly, not every iPhone can be a best-seller, and the iPhone 14 Plus may simply be a niche product.
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Ultimately, Apple needs to decide whether it’s okay having a niche iPhone in its lineup, or if it’s better off cutting down the flagship iPhone lineup. While the iPhone 14 Plus may not be meeting Apple’s sales targets, the company is still selling millions of units, indicating that there is still a market for the device.