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In a recent issue of his Power On newsletter, Bloomberg’s renowned tech guru, Mark Gurman, sheds light on the much-anticipated iPhone 15 pricing updates. Brace yourselves for some intriguing revelations.
According to Gurman, consumers worldwide should prepare for “minor” price adjustments across the entire iPhone 15 lineup, both internationally and in the United States. Of particular note are the iPhone 15 Pro and Pro Max models, which are expected to sport a cutting-edge titanium chassis design and an upgraded camera system. These premium features are likely to justify the slight price upticks on these top-tier devices.
Intriguingly, Gurman hints at some exciting tweaks in the Apple Watch Series 9 and Ultra models. While the SE model will be absent this year, chip specifications are set to receive substantial boosts in performance. Gurman tantalizingly reveals that Apple had explored a dark gray titanium color option for the Apple Watch Ultra in the past, though it was shelved for the 2022 launch. However, there’s hope for those yearning for a darker hue, as Gurman suggests that it might make a comeback in the 2023 hardware refresh of the Apple Watch Ultra.
As for the projected sales figures, Bloomberg reported that Apple has ambitious plans to ship approximately 85 million iPhone 15 units this year, similar to the iPhone 14’s numbers in the previous year. Despite this, the tech giant is anticipating an increase in overall revenue, thanks to the strategic implementation of unit price adjustments.
Speaking of prices, Gurman highlights a fascinating insight into the potential pricing strategies for the iPhone 15 Pro Max. A Barclays analyst suggests that the device’s price could see an increase of up to $200, an understandable move considering the remarkable differentiation in features, such as the premium titanium chassis and an exclusive periscope zoom lens in the Max camera system. Notably, Apple has a history of charging $100 more for titanium watches compared to their stainless-steel counterparts, which could provide further context for this pricing strategy.
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The Apple Watch Series 9 is also set to receive a considerable upgrade, with a significantly enhanced chip. This marks the first time since the Series 6 that Apple has overhauled the Apple Watch’s CPU and GPU, promising a considerable boost in performance.
On the topic of the Apple Watch Ultra, the addition of a new color option could be a game-changer for its sales. Currently, the Apple Watch Ultra stands out in the lineup with only one SKU—offering one color and one size. Introducing a fresh color choice aligns with Apple’s historical practice of adding new colors in years that might lack major hardware upgrades, potentially enticing more customers to explore this unique offering.