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In a recent development, Jeff Pu of Haitong International Tech Research has provided insights into Apple’s highly anticipated iPhone 15 series. According to Pu, the iPhone 15 lineup is expected to enter mass production in August, with an estimated production volume of around 84 million units for the second half of 2023. This figure represents a significant 12% increase compared to the iPhone 14 builds last year, suggesting that Apple is confident in strong demand for its upcoming flagship devices.
However, Pu also warns that consumers should be prepared for a potential price hike with the iPhone 15 Pro Max. Unlike its predecessor, the iPhone 14 Pro Max, which had a starting price of $1,099, the iPhone 15 Pro Max is expected to be priced even higher. While specific pricing details have not been disclosed, Pu suggests that the iPhone 15 Pro Max’s exclusive features could justify the premium price tag.
Traditionally, the Pro and Pro Max variants of iPhones have been almost identical in terms of specifications, differing mainly in screen and battery sizes. However, this year, Apple is rumored to break that pattern. Industry insiders anticipate that the iPhone 15 Pro Max will feature a periscope zoom lens, setting it apart from the 6.1-inch Pro model and giving it the most advanced camera system in the lineup.
This periscope lens technology promises to deliver an unprecedented range of optical zoom, potentially reaching up to 6x zoom compared to the current maximum of 3x. Moreover, both the Pro and Pro Max models will reportedly receive upgraded camera sensors, leveraging new 3-stacked sensors. This advancement holds the potential for improved image quality across the entire iPhone 15 Pro range.
Looking beyond the iPhone 15 series, Pu’s report sheds light on the iPhone 16’s future advancements. One noteworthy feature is the integration of a new “metalens” technology for the proximity sensor. This innovation could enable Apple to significantly reduce the size of the Face ID sensor hardware in upcoming iPhone iterations. Additionally, the iPhone 16 is expected to support the latest WiFi 7 networking standard, aligning with previous reports.
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As for the official unveiling of the iPhone 15, Apple is likely to host a media event this fall, possibly in September. Alongside anticipated camera enhancements, customers can also expect a refined Pro chassis design featuring titanium sides. Furthermore, Apple is reportedly replacing the mute switch with a new action button, and the Lightning port will finally give way to a USB-C connector, facilitating standards-compliant data transfer and fast charging.
As the release of the iPhone 15 approaches, Apple enthusiasts eagerly await the official launch event, where they hope to witness firsthand the groundbreaking features and innovations that will propel the iPhone into the future.