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Apple is set to introduce a trade-in program for three new Mac models, as announced by Bloomberg’s reliable Apple insider, Mark Gurman. According to Gurman’s tweet, the Mac Studio, 13-inch M2 MacBook Air, and 13-inch M2 MacBook Pro will be eligible for trade-ins starting on June 5, coinciding with Apple’s highly anticipated WWDC 2023 keynote event. The tweet also hinted at the possibility of an all-new 15-inch MacBook Air being unveiled during the event, leaving Apple enthusiasts eagerly speculating.
While Apple unveiled the Mac Studio in May 2022, offering configurations with the powerful M1 Max and M1 Ultra chips, the tech giant has yet to refresh the line. Gurman, however, believes that two new Mac Studio models are currently in development, though their release dates remain uncertain.
The Apple insider has previously expressed doubts about an update being announced at WWDC, suggesting that Apple might wait for the M3 generation to avoid overshadowing the Apple silicon Mac Pro. Nevertheless, the introduction of updated Mac Studio models with M2 Max and M2 Ultra chip options at WWDC is not entirely out of the question.
Rumors of the development of 13-inch MacBook Air and MacBook Pro models with the M3 chip have also been circulating. However, the debut of the first M3 Macs is not expected until later this year, casting some doubt on whether the trade-in program implies immediate successors for all the aforementioned devices.
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As the anticipation builds for Apple’s WWDC 2023 keynote event, fans, and industry observers will have to wait and see what surprises the tech giant has in store for its Mac lineup. The prospect of trade-ins for the Mac Studio, M2 MacBook Air, and M2 MacBook Pro signals the potential for significant updates and improvements, while the mention of a new 15-inch MacBook Air raises excitement levels even further.
