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Apple’s long-awaited entry into India’s brick-and-mortar retail scene is finally happening with the opening of two stores in Mumbai and New Delhi, marking the tech giant’s first retail stores in the country. The two stores are set to open within 48 hours of each other, with Apple BKC opening on April 18th and Apple Saket on April 20th.
After teasing the opening of Apple BKC in Mumbai, Apple has now unveiled Apple Saket in New Delhi with a statement that reads, “The barricade for Apple Saket was revealed this morning and features a unique design that takes inspiration from Delhi’s many gates, each signifying a new chapter to the city’s storied past”.
Apple’s new stores are expected to offer customers in India access to the latest Apple products, as well as personalized service and support from the store’s team of Specialists, Creatives, and Geniuses. Additionally, Apple BKC has a special Today at Apple series, starting from its opening date of April 18th at 11 a.m. IST.
To celebrate the opening of the two stores, Apple is also offering downloadable wallpaper images on the official sites of Apple Saket and Apple BKC. This move is in line with Apple’s emphasis on the visual aspects of its products, as well as its focus on design.
The opening of these two stores is a significant move for Apple, as it continues to expand its presence in India. The company is also increasing its manufacturing presence in the country, and its office space there. This move is expected to help Apple tap into India’s growing middle class and expand its customer base.
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Apple’s retail stores have been a key part of the company’s strategy since the opening of the first Apple Store in 2001. Today, Apple has over 500 stores in more than 25 countries, and the addition of two stores in India marks a significant milestone for the company. With India’s population of over 1.3 billion people, Apple’s move into the country’s retail market is expected to be a lucrative one.