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Apple’s web browser, Safari, has been in the news lately, and for good reason. Safari, which comes pre-installed on all Mac, iPhone, and iPad devices, lost its spot as the second most popular web browser to Microsoft Edge in 2022. However, new data from Statcounter shows that Safari has once again overtaken Edge and is back in second place in the ranking of the world’s most-used desktop web browsers.
According to Statcounter, 11.87% of desktop users have been using Safari regularly, while Microsoft Edge now ranks third with 11%. The most popular web browser remains Google Chrome with a staggering 66.13% of the market share. Interestingly, while Safari grew by more than 2%, Microsoft Edge only grew by 1%, and Google Chrome remained largely unchanged from last year.
With macOS Ventura, Apple has added some exciting new features to Safari, such as web push notifications, Shared Tab Group, strong password editing, improved CSS, and Passkeys, which offers a new way to authenticate to websites with Touch ID without having to create a traditional password. However, despite these additions, Safari still lags behind its competitors when it comes to supporting some of the latest web standards, which may push some users to download alternative web browsers.
On the other hand, Microsoft has been investing in AI-based features to attract more users to Edge. The company has integrated Bing Search with ChatGPT and the popular image generator DALL·E. These innovative features set Edge apart from other web browsers, including Safari.
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Looking forward, Apple is expected to announce major updates to Safari in June at WWDC 2023. This could potentially include new features and improvements to bring Safari up to speed with its competitors, as well as addressing some of the issues that have led users to switch to alternative web browsers.