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In a resounding triumph for the music industry, Apple Music has crowned Taylor Swift as the Artist of the Year for 2023, recognizing her meteoric rise to “a new realm of superstardom this year.”
Swift’s latest offering, the highly-anticipated album “1989 (Taylor’s Version),” dropped just last month, setting the stage for a whirlwind year of musical prowess and global resonance. Adding to this whirlwind, Swift embarked on a tour that resonated with audiences far and wide.
According to Apple, in the initial 10 months of 2023, Swift dominated the charts like no other, with a staggering 65 songs storming their way into Apple Music’s esteemed Global Daily Top 100, an achievement that eclipsed her contemporaries.
Overflowing with gratitude, Swift expressed, “I am so honored to be Apple Music’s Artist of the Year. Thank you to every single one of you for making this year the most incredible, joyful, celebratory year ever. From streaming the music nonstop to screaming it together in real life at the shows, and dancing chaotically in movie theaters, none of this would have been possible without you. Thank you so much.”
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Oliver Schusser, Apple’s vice president of Apple Music and Beats, hailed Swift’s indelible mark on the music landscape, emphasizing that her impact transcends not only this record-breaking year but her entire illustrious career. A true trailblazer and change catalyst within the music industry, Swift’s enduring influence is destined to reverberate for years to come.
In a fitting gesture, Swift will be presented with the prestigious Apple Music Award, an emblematic 12-inch silicon wafer crafted by Apple, honoring her monumental achievements in the realm of music.