Apple News has experienced its fair share of ups and downs over the years, with some large publishers coming and going from the platform. However, The Guardian has recently made the decision to return to Apple News once and for all, thanks in part to an improved commission structure.
According to a report by the Press Gazette, The Guardian initially left Apple News in the UK in 2017 but has now been drawn back by new sales opportunities, including the ability to sell subscriptions and accept reader donations through the app. The Guardian also qualifies for a reduced commission rate of 15% because it’s available in multiple territories, including the UK, the US, Canada, and Australia.
The Guardian left Apple News altogether in 2017 but returned to the US in 2020 and Australia in 2021. With this latest change, it’s now available on Apple News in the UK and Canada as well.
In an email to Guardian staff last week, CEO Anna Bateson explained the reasoning for returning to Apple News:
Since then we have continued to build our own platforms in the UK, US, Australia, and globally as strong destinations, but we can also see significant opportunities to reach a wider audience for our journalism and associated commercial benefits through a partnership with Apple News – who have now made it easier for publishers to generate supporter and advertising revenue from their platforms.The Guardian CEO Anna Bateson
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The Guardian’s decision to return to Apple News is likely to be seen as a significant win for the platform, particularly given the newspaper’s reputation for high-quality journalism. It remains to be seen whether other large publishers will follow suit, but the improved commission structure could certainly be a factor in their decision-making process.
In a statement, a Guardian News and Media spokesperson added that the company will “closely monitor the impact of rejoining Apple News on our wider strategy“. With more and more publishers looking to expand their reach and generate revenue through digital channels, it’s clear that partnerships like this will continue to play an important role in the future of journalism.