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Twitter has finally launched its premium subscription service, Twitter Blue, to users worldwide. The social media giant had previously limited the subscription to approximately 50 countries but has now expanded its reach to cater to a wider audience.
For $8/month in the United States, Twitter Blue offers users access to a range of new features, including a “Verified” checkmark, prioritized ranking in conversations, fewer ads, bookmark folders, navigation customization, the ability to edit and undo tweets, and the recent addition of the ability to tweet with up to 4,000 characters. Subscribers can also enjoy a $1/month discount when billed annually.
Twitter Blue has been met with mixed reactions from users. Some have criticized the company for introducing a paid service when the platform is already free to use. However, others argue that the added features make the subscription worth the cost.
One of the most notable features of Twitter Blue is the “Verified” checkmark, which was previously granted to accounts based on ID, notoriety, and other criteria. The old program will soon be “wound down,” and the blue checkmarks will be removed from “legacy” verified accounts on April 1. The new program allows subscribers to request verification and provides them with a higher chance of approval.
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The new subscription service has been in the works for months, and its global rollout comes at a time when social media companies are facing increased scrutiny over their handling of user data and privacy concerns. Twitter has made it clear that the new features included in Twitter Blue are meant to enhance the user experience and provide more control over their accounts.