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UnitedHealthcare has launched a new rewards program aimed at incentivizing healthy habits among its members. The program, known as UnitedHealthcare Rewards, offers eligible members up to $1,000 per year in exchange for completing various daily health goals and one-time activities.
The program, which is available to selected employers with fully insured plans, allows members to track their health using a wearable device like an Apple Watch or a smartphone capable of tracking health data, such as an iPhone.
The rewards earned through the program can be added to a prepaid debit card or deposited into a health savings account to help cover out-of-pocket medical costs. The program also offers integration with UnitedHealthcare’s website or mobile app, making it easy for members to track their progress and earn rewards.
To use the program, members must have an iPhone running iOS 14 or later and be willing to give UnitedHealthcare access to their health data, such as sleep and exercise activity.
To earn rewards, members must complete various daily and one-time activities, such as achieving 5,000 steps or more each day, completing 15 minutes or more of activity per day, tracking sleep for 14 nights, getting a biometric screening, completing a health survey, and opting for paperless billing. Additional qualifying activities will be added throughout the year.
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While the rewards offered by UnitedHealthcare Rewards may be appealing to many members, there is a giant catch. By giving UnitedHealthcare access to their health data, members are essentially trading highly sensitive information that could be worth more than $1,000 per year to companies. As an insurance company, UnitedHealthcare could use this data in various ways, such as using it to make healthcare decisions.