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YouTube TV has announced a price increase to its Base Plan, which will now cost $72.99 per month for new subscribers. Existing members will see the new price from Tuesday, April 18. The streaming service now offers “100+ channels” and cites rising content costs and investment in the “quality of service” as the reasons for the increase.
However, YouTube TV is lowering the price of its 4K Plus add-on from $19.99 to $9.99 per month, a deal that some subscribers were offered at the start of this year. The move will save those who already paid for the add-on and YouTube TV $2.
YouTube TV first launched in 2017 at $35 per month. The service went up to $40 in March 2018, and then to $49.99 for all users in May 2019. In July 2020, the service went up to $64.99, before the current increase to $72.99.
YouTube TV says it is “committed to offering a premium way for you to stream TV”, but acknowledges that the new price may not work for everyone. The company encourages customers to cancel at any time if the new price is not suitable for them.
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The streaming service recently announced a deal with The CW and lost the MLB Network. It also offers NFL Sunday Ticket, among other channels and features. YouTube TV competes with other streaming services such as Hulu + Live TV, Sling TV, and AT&T TV.